Brands

Hello, here is a little bit about the main brands we stock.

New SBA Corp LogosSupremebeing™ was established in 1999 by a group of four friends in Cambridge UK, between them screen printers, artists, designers and entrepreneurs. Born from a love of graphic design, art and streetwear, the belief was that with talent and hard work you could make a career from what you love. They had great designs; it was up to them to make it happen. The team began with tee and hoody prints that would become the foundation of the brand. It was here that the name Supremebeing™ first appeared; a strap line to a graphic which depicted one of the designers’ left hand missing part of a finger lost in a bizarre chip shop accident!

CarharttCarhartt Work In Progress (Carhartt WIP) is the avant-garde way of living the Carhartt brand, reshaping the outstanding Carhartt legacy.

In 1889, Hamilton Carhartt founded the Carhartt company in Detroit. His first products were work overalls made of denim fabric and duck, commonly called canvas. This later became Carhartt´s trademark fabric. Since the early years the brand became dedicated to providing “Best In Class” apparel, tailored to meet the highest standards of quality, durability and comfort.

Founded in 1994, Work In Progress initiated a distribution network for Carhartt across Europe, introducing a selection of classic products from the original work wear range into a new market. Success was immediate; the authentic Carhartt products quickly became popular with both fans of traditional US heritage garments and with the nascent European urban culture scene.

The first product range designed exclusively by Work In Progress for Europe followed in 1997. Since then, under license and never without the expressed consent of the company HQ in Dearborn, Michigan, Carhartt WIP has carefully adapted, re-interpreted and re-fitted work wear cuts for the demands of an active life in the urban environment, remaining true to Carhartt´s core values: quality, durability and comfort and becoming the globally respected contemporary brand that is today.

photoIn the early 1900s, Peter Alexander Cormack and his wife made the journey from Wick, Scotland and settled in the small town of Herschel, whose population today is counted at 30 residents.

Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the small town where three generations of their family were raised. Herschel Supply Co. is based in Vancouver, Canada and manufactures the finest quality backpacks, bags, travel goods and accessories.

photoFashion-forward British menswear brand Duck And Cover takes a modernist approach to the Spring Summer ’14 season with its most directional collection to date. Sports inspired silhouettes in a palette of saturated brights share railspace with uility-led styles and  military-themed looks in a nod to the season’s biggest trend themes.

A tonal collection of industrial greys, nautical blues and military greens provide the backdrop for a detail rich selection of transitional outerwear. Standout styles include blazer-inspired field jackets with taped-seam chest pockets and taped buttons and shower-proof multi-pocket jackets in aviator camo with foldaway hoods in emergency orange The camouflage theme is is amplified through the use of camo paneling on a nylon running jacket and alll-over on shorts and the season’s must-have four-pocket blazer which is also presented in a structured chambray. A lighterweight chambray is used elsewhere on a lightweight sports blouson with a hidden hood in its collar.

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photoIt’s hard to believe that Superga is well over 100 year old. Born in Turin 1911 the Superga factory, under the stewardship of Walter Martiny, started to produce shoes with vulcanized rubber soles and the Classic Superga 2750 Heritage style was born!

photoBehind the scenes is a very passion-driven team of both young entrepreneurs and experienced specialists motivated by the mission to manufacture functional and fashionable rainwear that creates value for the user. Those who know the team behind RAINS consider them as nerds – rainwear nerds who think about weather, tendencies and functionality in every given moment. One place where the RAINS team finds equal enthusiasm and specialism is in the Chinese RAINS department and factory where the RAINS jackets are produced. With a long manufacturing tradition and a highly professional sense of quality and standards, the manufacturing team puts a great effort into the details of the individual style in order to reach the high standards of RAINS. With professional pride and commitment for producing functional and fashionable products for international customers, the teams spend a lot of time in constantly improving and discussing new techniques in order to be at the forefront of rainwear manufacturing.